Find Farming & Agricultural Industry News, Videos, Pictures, Blogs and Forums from Farmers Weekly Interactive.ġ17.2K ⋅ 80.5K ⋅ 2 posts / day View Latest Posts ⋅ Get Email Contact 2. Farmers Weekly Magazine | UK Farming and Agricultureįarmers Weekly is the leading multimedia information service for farmers and agricultural businesses in print, online and face-to-face. The said that “with close collaboration, deep understanding of each other needs and shared values, ambitions can materialise even under the most challenging circumstances”.1. The partners said that the opening is “testament to the very strong partnership between Lagardère Travel Retail and ADR”. This new shop, which is part of the ongoing renovation and expansion plan of Fiumicino, will be the gateway to the new large Domestic/Schengen area scheduled to open next Spring, and will contribute to offer passengers the best experience an experience that, even when it comes to retail, is increasingly oriented towards innovation, customisation and engagement.”
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Together we completed a very ambitious project and are confident that this new store will strongly contribute to us achieving our goals.”Īeroporti di Roma CEO Marco Troncone said: “The opening of the largest Aelia Duty Free in the world at Fiumicino Airport represents a significant acknowledgment of the airport’s potential, as well as an encouraging sign of recovery. In partnership with ADR, we went through many successes as well as extremely difficult situations such as the dramatic drop in traffic during the Covid pandemic. “The new store is a clear sign of Lagardère’s trust and faith in the future of the travel retail industry.
With a total floor area of about 3,000sq m, it is one of the largest duty free stores in the world and the largest managed by Lagardère Travel Retail. Lagardère Travel Retail Italy CEO Alberto Niero said: “It is with great pleasure that today we announce the opening of a new store in the Domestic/ Schengen terminal of Rome Fiumicino Airport.
The new store also offers a broader promotional offer and travel exclusives that the retailer said supports “the unique value proposition of duty free to travellers and reinforces its competitive price positioning”. Highlighted best-sellers and novelties, an immersive toys area, and a World of Italy souvenirs area also use digital features to showcase the product offering.
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The store also houses extended ‘phy-gital’ capabilities such as virtual trial make-up, digital totems, enriched content, masterclass brand animation and a click & collect service. New in-store animations include masterclasses, live demonstrations of cocktail making, chocolate tasting, flash make-up and perfume testing.
The store offers one of the widest range of Italian and global brand portfolios across the duty free industry, said the company. “Lagardère Travel Retail has worked hand-in-hand with its global brand partners to best embody their DNAs in Rome and create experiences that travellers cannot find anywhere else,” said the retailer. Italian design touches and digital features run through the vast space, the largest managed by Lagardère Travel Retail at any airport worldwide
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